BAN the bleach Many people go blonde in the summer or add a few sunkissed highlights for that “just stepped off the beach” look.

But according to celebrity colourist Jack Howard, it is time to put down the peroxide and embrace brunette shades instead. The trend right now, he says, is for brunettes to boost their natural colour without going too light.

Teaming up with Paul Edmonds salon and L’Oréal, Jack has created Brunette Bar, a nationwide in-salon service designed especially for brown hair.

“The idea is to boost brown hair without taking it blonde,” says Jack, who was inspired by French actress Audrey Tautou and Bond girl Eva Green.“We looked to gorgeous French style icons who sport effortless, undone hair that is always polished and sophisticated.”There are four different treatments available but our favourite is Babylight Brunette which uses micro-balayage to scatter subtle hints of brown around the face that are designed to catch the light and blend with your own colour.

Available from July, for more information visit lorealprofessionnel.co.uk. You can boost brown tones at home too with John Frieda’s new Brilliant Brunette Visibly Deeper In-Shower Treatment, £9.99 (feelunique.com).

Used once a week in place of your normal conditioner, it is designed to give faded colour a new lease of life.

FringePH

Longer fringes are in style

GIVE CURLS A WHIRLAccording to a recent survey, half of women want to stop straightening their hair and wear it curly instead.“Texture is making a real comeback,” explains stylist and Kérastase ambassador James Galvin.

“It’s time to stop fighting your curls and start working with them instead, embracing the hair’s natural movement.”

Today’s curls should move and bounce and are a far cry from the ringlet helmets of the 1980s.

“Curls don’t have to be perfect, just healthy and with a little texture towards the ends,” he says.

“If you have tighter curls, keep your hair longer so the curls don’t spring up too much. Longer lengths have more weight which will help to pull the curl down a bit making it more manageable.”

In keeping with the trend, many haircare brands have released ranges especially designed to treat and care for curly locks. Redken’s Curvaceous collection features a shampoo, conditioner, serum and taming lotion.

Try Redken Curvaceous High Foam Shampoo, £14 (redken.co.uk), a lightweight cleanser that will not strip curls of moisture. The Kérastase Discipline Curl Ideal range features a conditioner, mask, mousse and setting lotion.

Kérastase Discipline Masque Curl Ideal, £29 (kerastase.co.uk) smooths and softens while keeping frizz at bay, holding the natural shape of the curl without weighing it down.